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relaunching an authentic brand


Bing, Harris & Co. was established in 1858 as general merchants, warehousemen and importers. Over time the business evolved to manufacture dry goods, clothing and footwear, becoming renowned as suppliers of quality wares.

Although Bing, Harris & Co. had its origins over 150 years ago it was 2012 when the (fashion-conscious) youth menswear brand was relaunched in New Zealand and Australia. Today, Bing, Harris & Co. clothing combines high-level craftsmanship with affordable street level style.

Design studio Pennant & Triumph used the heritage that the brand came with as a foundation for retail store design; as a dry goods warehouse for over a century Bing, Harris & Co was a masculine business supplying a range of household wares in a raw warehouse environment.

To help recreate the warehouse look and feel, the stores were designed using Muros White Loft Brick as a feature throughout the stores in key locations, such as walls behind the counter. The Muros White Loft Brick was chosen carefully to produce an authentic appearance. “There’s a lot of bad brick out there!” states Architectural Designer and Pennant & Triumph Principal, Justin Roderique.

Muros Roughcast Concrete wall panels were also used to create bold 6m three and four-sided columns throughout the stores. The textured concrete, complete with timber form lines, stony seams and raw surface, helped to create the industrial warehouse feeling, adding to the in-store experience and complementing the Bing, Harris & Co brand.

Muros Wall Panels have been installed in Christchurch, Wellington, Auckland and Melbourne stores.