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muros makes perfect backdrop for us band


Hallensteins has been an iconic menswear store servicing New Zealand men from 1873 with affordable everyday clothing. When the brothers more recently joined the family business, it was appropriately renamed ‘Hallenstein Brothers’.

With the rebrand came a new focus on the younger man and those young at heart - adding fashion to the value equation.

In appealing to the younger generation, Hallenstein Brothers were recently the proud sponsors of a promotional visit to NZ by US band, The Kin. With a strong following across the eastern seaboard, The Kin play a blend of 90’s Brit-pop and soulful alternative rock.
 

 

Muros was called upon to assist construction of a photo-shoot set and makeshift studio, used to record videos of the band playing their latest music in NZ. Consistent with The Kin’s alternative style of music and Hallenstein Brothers funky style of dress, the selected panel design was Muros Rustic Loft Brick - a multi-coloured brick synonymous with New York loft apartments.

Following installation, a planned ‘distressed’ effect was added to the Muros Rustic Loft Brick wall panels. White paint was used in a creative style and over the panels, providing the perfect backdrop for promotional marketing. See and hear The Kin in store today!