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muros paves way for christchurch landmark return


Dux De Lux is one of the most recognised names in Christchurch hospitality, serving patrons since the 1970s and living true to its latin name: 'Masters of the Finest!'

Issues following the 2011 Christchurch earthquake forced the popular Dux De Lux out of its historic central city location at the Arts Centre. Now a new and improved The Dux Central complex has opened its doors nearby in Poplar Lane.

The fit-out needed to stay true to the Dux brand, yet be able to take it forward. The design required consistency with the traditional brick style and charm of the new location - the Twisted Hop building that had miraculously survived the earthquakes (pictured below).
 


Working with the Owners, Muros was asked to supply a used red brick effect. It would both complement the Dux brand (something like the Dux of old) and existing brick of the well-established building. Recently-released Muros Burnt Red Loft Brick style was selected for its dark red bricks, grey mortar and fine grey shadow - creating a natural aged effect throughout the brick wall panel.

A sizeable project, fourteen Muros Wall Panels were supplied together with installation materials. Experienced local Canterbury installers of Muros applied the wall panels and finishing in both the wine bar and cocktail lounge (featured below with cabinet back-lighting). The result is a moody ambience remininescent of the past.
 




The re-opening of The Dux Central marks a significant milestone for the city's post-earthquake social scene. The iconic Dux brand has re-emerged strongly to serve loyal Cantabrians for another 50 years. Muros is proud to support the rebuilding of the heart of Christchurch, in a style and quality befitting the city’s rich past.