Restaurant interior fit-outs demand maximum visual impact, but they need to be achievable within often-tight budgets and parameters. They also call for surfaces that can withstand heavy foot traffic and be easily maintained. Above all, for a positive ROI and customer experience they need to create a theme or story to capture all the senses of the customer, not only their tastebuds.
The newly-opened Claw Mountain (on Auckland’s North Shore) tells such a story… a new American fusion restaurant – set in a rustic (North American style) mountain vibe – created to identify with its unique American seafood cuisine with a Creole/Kiwi twist.
Having previously worked with Alba Interiors and with a large range of rock panelling and faux woodgrain panels in earthy tones to complement the restaurant’s wild mountain overtones, Muros worked closely with the owners to bring their vision to life. Muros Wall Panels offered maximum flexibility with the freedom to be creative.
Two decorative wall panel designs were selected: Muros Ash Wooden Sleepers, a faux wood panel that offers an old railway sleeper texture to line the main walls; and Muros Black Rock, a faux stone panel with raw seams and irregular crevices to create a feature wall. The aged wood grain replicate a rugged mountain cabin appeal in an urban-chic modern setting. While the natural rock was added to depict a creative backlit mountain range, aimed to look jagged yet defined.
The resulting hospitality refurbishment is visibly striking. Although it makes way to temper its bold wall panelling with classy steel wall accents and sleek interior design finishes to tell its story.
Muros Wall Panels have been contributing to restaurant fit-outs for over 25 years; providing decorative finishes for ceilings, beams, columns and along the top of booth seating for guests.
Hospitality interiors can be challenging because they come with many demands: high style, durability, low maintenance and affordability. Muros textured wall panels fulfill every one of these requirements. What’s more, they can be removed, repainted and updated when the establishment eventually needs a refresh. In the hospitality world, the ability to makeover an existing interior quickly can decide the difference between success and failure.
Installing Muros Wall Panels at Claw Mountain was straightforward. Because the panels are lightweight, handling and transportation were easy. Once on site, the thin and flexible veneer wall panels were cut to fit each location, then screwed into place. Having correctly applied the installation materials, joins between the panels were invisible, giving the impression of a seamless feature wall.
Muros Black Rock wall paneling looks real enough to climb. Alba’s interior designers used it to create interesting graphic detail and a sophisticated mood.
Muros Ash Wooden Sleepers wall panels have the texture of old railway sleepers, complete with deep aged wood grain, knots and weathered imperfections.