Concrete-look panels usually go up horizontally. It’s the familiar way to do it, and it works, grounding a room and drawing it wider. Turn the same panel vertical, though, and the effect changes. The eye travels upward, a low room starts to feel taller, and a flat wall becomes a deliberate architectural move.
 
It’s the same panel either way, simply turned ninety degrees. One finish, reading just as well behind a lounge suite as it does behind a reception desk. Here’s how that’s playing out across residential and commercial fit-outs.

Focal fireplace

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Running panels 90 degrees from floor to ceiling gives a fireplace definition while introducing warmth through surface variation.

Tarawera New Build: Finished in Muros Grey Roughcast Concrete, this full-height surround gives the fireplace scale and a textured backdrop that plays off the warmth of the flame. Where a painted wall would recede, this surface adds depth and permanence.
Bayleys Takapuna

Bayleys Takapuna: The heart of Bayleys Corner – a double-sided fireplace wrapped 360 degrees in Muros Aged Roughcast Concrete. Warmer and softer than standard grey, cut to wrap every return so it reads as one solid form.

Brand canvas

BarfootThompson

Reception spaces establish first impressions. A textured concrete backdrop provides permanence and architectural character that painted walls cannot achieve.

Barfoot & Thompson: Walk into their new Otahuhu branch, and your eye lifts straight to the logo — lit up, sitting proudly on vertically installed panels of Muros Grey Roughcast Concrete behind the reception desk. Small job, strong impression, and the weathered concrete suits Otahuhu’s industrial character while handing the wall over to a brand people already know and trust.
Unison

Retail interiors rely on atmosphere as much as product. Concrete introduces texture and authenticity while remaining neutral enough to support changing merchandise and branding.

Unison: In the heart of Parnell’s Design District, the large-scale Muros Grey Roughcast Concrete panels wrap around multiple faces of a covered car park, redefining the showroom’s external impact. Turning the form lines vertically gives the space real architectural presence.
 

Immersive experience

Gents and Rascals 03

Gents and Rascals, Britomart: The space blends traditional grooming with a cutting-edge industrial aesthetic, with interior walls fully clad in Muros Roughcast Concrete panels applied vertically and expertly wrapped around corners and bulkheads.

Restaurants and bars benefit from finishes that create ambience without overwhelming the space. Concrete adds depth, authenticity and durability to high-use environments.

 

Hospitality, Christchurch: Painted black and turned on its side, our Muros Roughcast Concrete sets the whole tone of the restaurant. The matte black finish holds every bit of the poured-concrete texture — timber form lines, aggregate, honest imperfections — and turns it into a dark, moody backdrop that lets the warm timber and soft lighting do their thing. 

 

A cavity slider clad in lightweight Muros slides shut to form a continuous concrete wall, dividing the space into two more intimate settings — a restaurant and a bar.

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